Scam websites, factually misleading sites, and malevolent actors all want a piece of the evolving digital space…and a quick way for them to become more visible is through backlinking to your site.Įventually, these get found out, and Google takes action to limit their visibility, and after repeated offenses will even mark the site as spam.

And each day, a higher percentage of this content is created with malicious intentions. This is the internet we’re talking about - nobody can quantify the number of new websites, new articles, and new links that are generated every day. Sounds too good to be true? There is a catch with backlinks - and once again, it’s one that you can’t easily mitigate. All of this with no extra effort on your part. It’s a win-win relationship linking to you makes other sites more credible, and getting backlinks makes your site more credible. The process of accruing backlinks is entirely passive - write good quality content that is reliable and well-sourced, and sites will want to backlink to you. The more good backlinks that you have, the higher your credibility rises - this directly translates into a higher position in search results. Just as customers leave a positive review on products or services, other websites can backlink to you in their content, and this can act as a positive mark against your site.

Backlinks are sort of like “votes” for the credibility of a website.

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